Multiple Choice
The division of the total market into smaller, homogenous groups is called _____.
A) customer aggregation
B) market capitalization
C) market segmentation
D) brand segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Geographic segmentation is frequently used by many
Q13: While almost everyone purchases toothpaste, not everyone
Q14: Psychographic segmentation divides a population into groups
Q15: A consumer goods company segments its markets
Q16: Automobile manufacturers and food processing companies typically
Q18: While different approaches to segmentation are available
Q19: Describe how psychographic segmentation is a good
Q20: Matiyos never worried about life insurance when
Q21: When firms identify the factors that affect
Q22: Dividing an overall market into homogeneous groups