Multiple Choice
Nike not only manufactures and distributes shoes for several different sports but also develops advertising campaigns around star athletes from these different sports. As just a few examples, LeBron James and Kevin Durant promote the Nike basketball shoes, Cristiano Ronaldo promotes soccer cleats, and Odell Beckham, Jr. promotes football cleats. Nike is taking a(n) ______ approach.
A) differentiated marketing
B) concentrated marketing
C) undifferentiated marketing
D) consolidated marketing
Correct Answer:
Verified
Correct Answer:
Verified
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