Tracy Is Reviewing a Marketing Plan, and She Is Currently

Multiple Choice

Tracy is reviewing a marketing plan, and she is currently looking at the company description, marked "Company Analysis." Which of the following types of information should she NOT look for in this section?

A) A description of the firm's core competencies
B) A summary of the company's history and products
C) A plan for achieving a sustainable competitive advantage over its rivals
D) A list of the key performance indicators for the plan