Magic Meals Is a Subscription Meal Delivery Service That Delivers

Multiple Choice

Magic Meals is a subscription meal delivery service that delivers healthy, already-prepared ingredients and recipes to its customers. The company wants to increase revenues by focusing on a new target market. Which of the following provides the best growth potential with the least additional investment?

A) Targeting people with special dietary restrictions by developing new low-sodium meals
B) Targeting overweight people by developing new low-calorie meals
C) Targeting vegetarians and vegans by developing appropriate meals
D) Targeting older adults by emphasizing the convenience and quality of existing products