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    Marketing Strategy Study Set 2
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    Exam 6: The Marketing Program
  5. Question
    Which Member of the Marketing Channel Has the Primary Responsibility
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Which Member of the Marketing Channel Has the Primary Responsibility

Question 2

Question 2

Multiple Choice

Which member of the marketing channel has the primary responsibility of fulfilling the channel's main functions?


A) manufacturers
B) wholesalers
C) retailers
D) customers
E) it does not matter

Correct Answer:

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