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In Selling Highly Complex Products, Such as Industrial Equipment and Accounting

Question 133

Multiple Choice

In selling highly complex products, such as industrial equipment and accounting systems, salespeople make several sales calls to develop a detailed analysis of a prospect's needs. What kind of sales presentation method is most likely required?


A) Formula
B) Memorized
C) Stimulus response
D) Need-satisfaction
E) Problem-solution

Correct Answer:

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