Nordstrom, the Fashion Retailer, Is Installing Software in Its 137

Multiple Choice

Nordstrom, the fashion retailer, is installing software in its 137 stores that will help the company gather customer preferences and product information. The software will assist the store's salespeople to understand each customer as a person with unique wants and needs. Nordstrom is helping its salespeople create ________ with the store's customers.

A) transactional relationships
B) exchange-oriented dependencies
C) symbiotic relationships
D) strategic customer relationships
E) joint decision-making alliances