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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    As Companies Recognize and Embrace New Concepts Such as the Globalization
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As Companies Recognize and Embrace New Concepts Such as the Globalization

Question 16

Question 16

Multiple Choice

As companies recognize and embrace new concepts such as the globalization of "the coffee culture," the potential for effective global advertising:


A) decreases.
B) increases.
C) remains the same.
D) becomes evident.
E) is ignored.

Correct Answer:

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