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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    In Many Parts of the World,McDonald's Utilizes TV Advertising That
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In Many Parts of the World,McDonald's Utilizes TV Advertising That

Question 64

Question 64

Multiple Choice

In many parts of the world,McDonald's utilizes TV advertising that shows parents interacting with their happy children.Such advertising utilizes:


A) rational appeals.
B) emotional appeals.
C) SRC appeals.
D) melodramatic appeals.
E) localized appeal.

Correct Answer:

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