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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    Generally Speaking,a Company Has Little Control Over Media
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Generally Speaking,a Company Has Little Control Over Media

Question 63

Question 63

Multiple Choice

Generally speaking,a company has little control over media.To compensate for this lack of control,many companies utilize:


A) image advertising.
B) advocacy advertising.
C) corporate advertising.
D) TV advertising.
E) radio advertising.

Correct Answer:

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