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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
  5. Question
    A Company Adopting A(n)________ Approach to Worldwide PR Activities Gives
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A Company Adopting A(n)________ Approach to Worldwide PR Activities Gives

Question 60

Question 60

Multiple Choice

A company adopting a(n) ________ approach to worldwide PR activities gives the host-country practitioner maximum leeway to incorporate local customs and practices into the PR effort.


A) ethnocentric
B) regiocentric
C) local
D) polycentric
E) publicity

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