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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    Because of Its Size and Presence in More Than 200
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Because of Its Size and Presence in More Than 200

Question 62

Question 62

Essay

Because of its size and presence in more than 200 countries,the Coca-Cola Company is often the target of anti-globalization protests.Giving examples,show how negative publicity affects global marketers.

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A large group of Indian protestors prote...

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