Question 1

Content is important for social media practices, but not necessarily context.

Accepted Answer

A) True 
 B)False  False

Question 2

What is content marketing?

Accepted Answer

A)   It is the creative approach to distribute content.
B)   It is a systematic collection of information to share with audiences online.
C)   It is the strategic marketing approach focusing on creating and distributing content online.
D)   It is the promotional approach to advertise content. C

Question 3

You are in your job, which is a content marketing executive for discusses their social media strategy for The Rock and Under Armour. UA and The Rock are exploring new ideas for content strategy, and are looking to you for what they can do for their upcoming campaign for the new line. Outline how you will use content ideation to generate these ideas.

Accepted Answer

To generate new content ideas for The Rock and Under Armour's upcoming campaign, I would start by conducting a thorough analysis of their current social media presence and content performance. This would involve looking at their previous campaigns, identifying successful content types, and understanding their target audience's preferences.

Next, I would brainstorm with the marketing team to come up with new and innovative content ideas that align with The Rock's personal brand and Under Armour's brand identity. This could include leveraging The Rock's inspirational and motivational messaging, as well as showcasing the high-performance features of Under Armour's new line.

I would also look at industry trends and competitor analysis to identify any gaps or opportunities for unique content ideas. This could involve exploring new formats such as interactive polls, behind-the-scenes footage, or user-generated content campaigns.

Additionally, I would consider collaborating with influencers or other brands to create co-branded content that would resonate with The Rock and Under Armour's audience.

Finally, I would prioritize the content ideas based on their potential impact, feasibility, and alignment with the campaign's objectives. This would involve creating a content calendar and strategy that outlines the distribution of content across different social media platforms and channels.

By using content ideation to generate these ideas, we can ensure that The Rock and Under Armour's upcoming campaign is engaging, relevant, and resonates with their audience, ultimately driving brand awareness and sales.

Question 4

The PESO model focuses on four media types: paid, experiential, shared, and owned.

Accepted Answer

A) True 
 B)False

Question 5

Burger King has launched a sponsored Instagram story where people are able to interact with the polls to create their ideal burger within Instagram. This tactic would fall under which component of the PESO model?

Accepted Answer

A)   paid
B)   shared
C)   owned
D)   none of these

Question 6

For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives.

Accepted Answer

A)   strategies
B)   tactics
C)   messages
D)   situational analysis

Question 7

What are two best practices for curating the best content?

Accepted Answer

The answer of What are two best practices for curating...

Question 8

BeLive is a tool that would be used to create which type of content?

Accepted Answer

A)   written
B)   audio
C)   video
D)   graphic

Question 9

You have an interview for a social media content intern position with LEGO. They are specifically looking at generating some content that would resonate with the parents with small kids. Outline the steps you will want to take before reaching this key audience for LEGO.

Accepted Answer

The answer of You have an interview for a social...

Question 10

What are two ways social media professionals can repurpose content through content curation?

Accepted Answer

The answer of What are two ways social media professionals...

Question 11

Michael is working with Papa John's as a new social media account executive. He meets with Leah, his boss, and she says that there are some guidelines he needs to review to ensure everything that is going out on their corporate channels is consistent and in the appropriate brand style. What does Michael need to review?

Accepted Answer

A)   He needs to review the content strategy for Papa John's.
B)   He needs to review the strategic plan for Papa John's.
C)   He needs to review the content calendar for Papa John's.
D)   He needs to review the creative messaging for Papa John's.

Question 12

A local restaurant has reached out to you about bringing you on as a freelance social media professional. They have a lot of visual content, but no strategy or structure for a content marketing campaign. Outline the steps you will take with them and how you will incorporate the PESO model into their content marketing strategy.

Accepted Answer

The answer of A local restaurant has reached out to...

Question 13

What would be some questions you would want to ask about content marketing before deciding which content to focus on?

Accepted Answer

A)   What content was linked and referenced by others?
B)   What content drove the most views and traffic?
C)   What content got the highest engagement?
D)   all of these

Question 14

Lacee and Abbie are two interns with Cinnabon for the summer. They are asked to come up with a content marketing strategy for the brand. Before deciding on what they need to create, what is the first step Lace and Abbie need to take?

Accepted Answer

A)   They need to test out the Cinnabons for research purposes.
B)   They need to conduct a content audience to determine which assets that have worked before.
C)   They need to brainstorm more ideas that are lit for Generation Z audiences for the brand.
D)   They need to research and determine what are the current trends in content marketing.

Question 15

______ content focuses on tying into the overall brand voice and reputation, so they are one and the same.

Accepted Answer

A)   Alignment
B)   Evergreen
C)   Visual
D)   Strategic

Question 16

What are the types of content that can be created on social media?

Accepted Answer

A)   written
B)   written and audio
C)   written, audio, and visual
D)   written, audio, visual and graphic

Question 17

______ focuses on coming up with innovative perspectives that have not been adapted yet in a social media plan.

Accepted Answer

A)   Content marketing
B)   Content strategy
C)   Content ideation
D)   Content planning

Question 18

Every brand has to evaluate their own data to determine the frequency and posting of their content.

Accepted Answer

A) True 
 B)False

Question 19

Outline the four areas of the PESO model.

Accepted Answer

The answer of Outline the four areas of the PESO...

Question 20

Planet Fitness is your client, and they are interested in creating content and making sure it goes out to their audiences. They are interested in creating content that resonates and aligns with their brand. Propose your recommendations on what content they should create, what you should do before generating content, and propose a suggested outline of a content calendar for them.

Accepted Answer

The answer of Planet Fitness is your client, and they...

Exam 9: Creating, Managing, and Curating Content

Content is important for social media practices, but not necessarily context.

What is content marketing?

The PESO model focuses on four media types: paid, experiential, shared, and owned.

Burger King has launched a sponsored Instagram story where people are able to interact with the polls to create their ideal burger within Instagram. This tactic would fall under which component of the PESO model?

For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives.

What are two best practices for curating the best content?

BeLive is a tool that would be used to create which type of content?

You have an interview for a social media content intern position with LEGO. They are specifically looking at generating some content that would resonate with the parents with small kids. Outline the steps you will want to take before reaching this key audience for LEGO.

What are two ways social media professionals can repurpose content through content curation?

What would be some questions you would want to ask about content marketing before deciding which content to focus on?

Lacee and Abbie are two interns with Cinnabon for the summer. They are asked to come up with a content marketing strategy for the brand. Before deciding on what they need to create, what is the first step Lace and Abbie need to take?

______ content focuses on tying into the overall brand voice and reputation, so they are one and the same.

What are the types of content that can be created on social media?

______ focuses on coming up with innovative perspectives that have not been adapted yet in a social media plan.

Every brand has to evaluate their own data to determine the frequency and posting of their content.

Outline the four areas of the PESO model.