Question 1

Journalists are part of the news organization and need to be aware of social media, and they have to follow certain guidelines EXCEPT ______.

Accepted Answer

A)   being responsible and fair to the stories
B)   only responding to those accounts that are verified
C)   being confidential
D)   being careful with what is stated on social media B

Question 2

Entertainment professionals have to create a lot of content for their work in social media. What are some examples of some of the content they have to create?

Accepted Answer

A)   They have to create only press releases and media kits.
B)   They have to do strategic briefs.
C)   They have to do only graphic and social media assets.
D)   They are responsible for social, visual, and traditional pieces of content. D

Question 3

Personal branding on social media is key to winning championships, and athletes are the ones who can bring forth this change.

Accepted Answer

A) True 
 B)False  True

Question 4

What are two best practices for journalists to follow when it comes to social media practices?

Accepted Answer

The answer of What are two best practices for journalists...

Question 5

JJ Watt used social media to raise funds for Hurricane Harvey. What did he do specifically?

Accepted Answer

A)   He created a GoFundMe page on FB.
B)   He shared videos on Twitter on his official account.
C)   He created an influencer campaign for the NFL to raise funds.
D)   He created a Snapchat lense, and each time someone used it, Snapchat would donate to his cause.

Question 6

After moving to Hollywood, you are able to get a meeting as a new social media manager for Justin Timberlake. He's interested in talking his social media game to the next level for his new album release, but he wants your advice on what else he should be doing. Discuss two ideas you have in what he could do to engage with fans more on social media to generate buzz.

Accepted Answer

The answer of After moving to Hollywood, you are able...

Question 7

What is NOT a best practice for crisis communication efforts on social media?

Accepted Answer

A)   creating a social media component for the crisis plan
B)   setting up the necessary listening and monitoring strategies
C)   identifying where the crisis first started
D)   taking a break from social media and let the audience take over the conversation

Question 8

The ultimate purpose of using social media for the entertainment industry is to ______.

Accepted Answer

A)   generate buzz and motivate others to take action
B)   sell tickets
C)   increase follower base
D)   promote celebrities to gain influence online

Question 9

You are working in the sports field, and what to get your start in working in social media. Outline the current expectations that are happening in the field, and three steps you will be taking to accomplish these steps.

Accepted Answer

The answer of You are working in the sports field,...

Question 10

The United crisis example shared the impact of a live streaming video of a passenger getting dragged off a flight. What happened that resulted this situation to be a bigger crisis for the brand on social media?

Accepted Answer

A)   They did not embrace hashtags correctly.
B)   Their accounts were hacked by hackers in Ukraine.
C)   The CEO did not have the best response to the situation.
D)   They did not take advantage of the situation with influencers and celebrities.

Question 11

Most media outlets, like The New York Times, have desiccated social media policies for their reporters.

Accepted Answer

A) True 
 B)False

Question 12

The NPR has listed their social media guidelines to maintain a level of professional conduct that reflects the role of the journalist and news outlet. This is referred to as a ______.

Accepted Answer

A)   crisis plan
B)   strategic plan
C)   social media code
D)   ethical code and policy

Question 13

You are working for Elon Musk and Tesla, and you are seeing a trending hashtag emerge #TeslaBankrupt after a report has come out related to their financial standing in the industry. You suspect this is a fake news story, but it's gaining traction in the media and among key influencers. Discuss how you would approach this situation, and what strategies you will take to address this in a proactive manner.

Accepted Answer

The answer of You are working for Elon Musk and...

Question 14

What are some best practices for entertainment professionals when it comes to social media?

Accepted Answer

A)   make sure to identify the platforms best served for the client
B)   have a strategy in place
C)   loyal fans and ambassadors are crucial for success on social media
D)   all of these

Question 15

Name two things entertainment professionals can use social media and evaluate how it has impacted their work?

Accepted Answer

The answer of Name two things entertainment professionals can use...

Question 16

Sports and social media are integrated. Some of the most innovative ideas and practices for social media are coming from the sports industry.

Accepted Answer

A) True 
 B)False

Question 17

Why is it important to go where the crisis first started online? Name a case study where this happened.

Accepted Answer

The answer of Why is it important to go where...

Question 18

What were some of the implications that resulted in the social media crisis for Equifax?

Accepted Answer

A)   They did not do their research on the trending hashtag.
B)   They did not think of the impact of the situation raised by their employees.
C)   They did not recognize the tone and concern they expressed on social media.
D)   They overlooked the impact of the role advocates played in hijacking the hashtag.

Question 19

What could happen if an employee goes rogue?

Accepted Answer

The answer of What could happen if an employee goes...

Question 20

What is NOT a qualification of a social media crisis?

Accepted Answer

A)   The event happens on social media.
B)   It rapidly spreads from person to person.
C)   The situation becomes viral and turns into a traditional news story.
D)   It only happens in certain industries.

Exam 11: How Social Media Is Applied: Exploring Different Specializations, Part I