Question 1

A group of people who are not a fan of the brand and voice their negative options are called ______.

Accepted Answer

A)   trolls/haters
B)   advocates
C)   ambassadors
D)   lurkers A

Question 2

False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers.

Accepted Answer

A) True 
 B)False  False

Question 3

Dennis Yu discusses key questions to determine the impact of an influencer. Which point resonates the most regarding influencers?

Accepted Answer

A)   Do they actually take the time to create their own content?
B)   Do they have the best tools possible to create content?
C)   Do they have an entourage following them to capture everything they are doing?
D)   Do they publish their knowledge openly rather than just getting paid for their endorsements? D

Question 4

The unfollow/follow technique is used as a strategy to grow audience bases on social media platforms by ______.

Accepted Answer

A)   influencers
B)   advocates
C)   fake influencers
D)   ambassadors

Question 5

An ______ focuses on persuading audiences to take action, whereas a ______ focuses on content that resonates with audiences they made.

Accepted Answer

A)   influencer; creator
B)   creator; influencer
C)   advocate; ambassador
D)   ambassador; advocate

Question 6

Filmmaker and YouTuber Casey Neistat is an example of a ______.

Accepted Answer

A)   influencer
B)   ambassador
C)   advocate
D)   strategist

Question 7

What are some of the pros and cons to using creators compared to influencers? What are the main differences and similarities between the two? Provide your rationale with examples and situations where creators may be more impactful than influencers.

Accepted Answer

The answer of What are some of the pros and...

Question 8

Social media professionals need to have a ______ approach that allows them to have a seamless integration of content, experiences, and messages for the user.

Accepted Answer

A)   dual channel
B)   omni channel
C)   hyper channel
D)   strategic channel

Question 9

What are the responsibilities of an ambassador?

Accepted Answer

A)   paid endorsements
B)   control of their creativity and execution of content
C)   control over the participation and two-way involvement of the creation of content
D)   views their engagement with brands to be a spectator sport

Question 10

Primary audiences are the audience you want to reach based on listening and monitoring on social media that could become important for the brand.

Accepted Answer

A) True 
 B)False

Question 11

There are certain aspects that are expected by communities, all EXCEPT ______.

Accepted Answer

A)   exclusivity
B)   tone
C)   consistency
D)   influence

Question 12

A creator, which is compared to a celebrity endorser, are more relatable and viewed as a trustworthy source of information.

Accepted Answer

A) True 
 B)False

Question 13

Demographics focus on the attitudes, behaviors, and interests of the key audience.

Accepted Answer

A) True 
 B)False

Question 14

Carolyn, who is an avid social media professional down in Los Angeles, has been approached by Hootsuite to promote the work they are doing in her network. Hootsuite has chosen her since she has been loyal and engages a lot with their community about their products. What will Carolyn be a part of with Hootsuite?

Accepted Answer

A)   She will be part of the company.
B)   She will be part of their ambassador program.
C)   She will be part of their marketing team.
D)   She will be part of their advocacy program.

Question 15

Micro-influencers are not as effective as influencers because they do not have a large audience.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the importance of understanding a key audience member

Accepted Answer

The answer of Discuss the importance of understanding a key...

Question 17

KFC wants to create a new ambassador program for Generation Z audience members with their new spicy chicken and lemonade drink. Outline the steps you will want to take in order to execute this program on the right foot. Discuss at least one example of a good ambassador program to follow and recommend to KFC.

Accepted Answer

The answer of KFC wants to create a new ambassador...

Question 18

You are working for a local bakery and your boss is looking to generate some interest, particularly with community residents that are on Instagram and love food. Provide your recommendation on who you all should target and why.

Accepted Answer

The answer of You are working for a local bakery...

Question 19

Lilly Singh has a popular YouTube channel and discloses any partnerships she has with brands and clients that are featured in her videos. She is able to create these endorsements due to her large audience. What is Lilly?

Accepted Answer

A)   She is an influencer.
B)   She is a creator.
C)   She is an advocate.
D)   She is an ambassador.

Question 20

______ have a specific focus, community, and purpose that resonates with their audience.

Accepted Answer

A)   Influencer
B)   Micro-influencer
C)   Creator
D)   Advocate

Exam 8: Audience Segmentation and Analysis

A group of people who are not a fan of the brand and voice their negative options are called ______.

False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers.

Dennis Yu discusses key questions to determine the impact of an influencer. Which point resonates the most regarding influencers?

The unfollow/follow technique is used as a strategy to grow audience bases on social media platforms by ______.

An focuses on persuading audiences to take action, whereas a focuses on content that resonates with audiences they made.

Filmmaker and YouTuber Casey Neistat is an example of a ______.

What are some of the pros and cons to using creators compared to influencers? What are the main differences and similarities between the two? Provide your rationale with examples and situations where creators may be more impactful than influencers.

Social media professionals need to have a ______ approach that allows them to have a seamless integration of content, experiences, and messages for the user.

What are the responsibilities of an ambassador?

Primary audiences are the audience you want to reach based on listening and monitoring on social media that could become important for the brand.

There are certain aspects that are expected by communities, all EXCEPT ______.

A creator, which is compared to a celebrity endorser, are more relatable and viewed as a trustworthy source of information.

Demographics focus on the attitudes, behaviors, and interests of the key audience.

Micro-influencers are not as effective as influencers because they do not have a large audience.

Discuss the importance of understanding a key audience member

You are working for a local bakery and your boss is looking to generate some interest, particularly with community residents that are on Instagram and love food. Provide your recommendation on who you all should target and why.

Lilly Singh has a popular YouTube channel and discloses any partnerships she has with brands and clients that are featured in her videos. She is able to create these endorsements due to her large audience. What is Lilly?

______ have a specific focus, community, and purpose that resonates with their audience.