Cassidy, the International Sales Manager for Knoll Home Products, Is

Multiple Choice

Cassidy, the international sales manager for Knoll Home Products, is trying to determine the channel length for Brazil, a market the company hopes to enter. What is the most important consideration she should take into account?

A) degree to which the retail system is fragmented
B) increase in car ownership and two-income households
C) level of consolidation in the global retail industry
D) amount of difference between product or technical standards
E) level of economic development of a country