Ziffcorp, an Electronic Goods Manufacturer, Recently Launched a New Gaming

Multiple Choice

Ziffcorp, an electronic goods manufacturer, recently launched a new gaming console at a very low price. The company aims to capture as much of the market as possible by offering rock-bottom prices. It aims to compensate for the loss by increasing the sales volume. In the context of pricing strategies, it is evident that Ziffcorp has adopted the strategy of _____.

A) penetration pricing
B) sustained discount pricing
C) high/low pricing
D) loss-leader pricing