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In the Context of the Various Pricing Strategies, Which of the Following

Question 6

Multiple Choice

In the context of the various pricing strategies, which of the following statements is true of high/low pricing?


A) It can encourage consumers to pay a premium on the purchased products.
B) It can train consumers to buy only when products are on sale.
C) It can entice price-insensitive consumers to buy high when a product first enters the market.
D) It tries to increase traffic in retail stores by special sales on all products.

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