In the Context of the Various Pricing Strategies, Loss-Leader Pricing

Multiple Choice

In the context of the various pricing strategies, loss-leader pricing means:

A) capturing as much of the market as possible through permanent rock-bottom prices.
B) long-term discount pricing, designed to achieve profitability through high sales volume.
C) pricing a handful of items temporarily below cost to drive traffic.
D) sending consumers a message about the exclusivity of a product through its high pricing.