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    BUSN Study Set 3
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    Exam 12: Product and Promotion: Creating and Communicating Value
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    In the Context of Consumer Product Categories, Most People Perceive
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In the Context of Consumer Product Categories, Most People Perceive

Question 78

Question 78

Multiple Choice

In the context of consumer product categories, most people perceive _____ as being so important that they are unwilling to accept substitutes.


A) installations
B) convenience products
C) accessory equipment
D) specialty products

Correct Answer:

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