Streetlore, a Footwear Manufacturing Company, Makes Business and Casual Shoes

Multiple Choice

Streetlore, a footwear manufacturing company, makes business and casual shoes for both men and women. The company also makes school bags for children between the ages of five to ten years. The entire line of goods made by Streetlore represents the _____ of the company.

A) product chain
B) marketing mix
C) supply chain
D) product mix