Vermontz, an Automobile Company, Pays a Film Studio to Include

Multiple Choice

Vermontz, an automobile company, pays a film studio to include its new sports car in two scenes of its latest action movie. The company feels this would help them gain maximum visibility, and the fans would also develop a positive association with the brand when they will see their favorite actor using the car in the film. Vermontz's business deal with the film studio exemplifies _____.

A) product placement
B) viral marketing
C) sponsorship
D) native advertising