Wanderboy, a Company That Manufactures Travel Bags and Luggage, Promises

Multiple Choice

Wanderboy, a company that manufactures travel bags and luggage, promises high-quality products to its customers in terms of durability, comfort, and performance. The company also ensures that it delivers on it. This scenario demonstrates that the company succeeds at delivering _____.

A) product consistency
B) brand equity
C) brand valuation
D) product mix