Multiple Choice
Longevo, a watch manufacturing company, offers watches in a wide range of designs to suit all age groups. To adequately cover its wide and diversified consumer base, the company makes use of all the traditional and new age media platforms for its promotions. The promotional strategy used by Longevo is _____.
A) viral marketing
B) product placement
C) integrated marketing communication
D) inbound marketing automation
Correct Answer:
Verified
Correct Answer:
Verified
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