Multiple Choice
My Bonnie Lass, a cosmetics company, associates with a perfume brand called Lonalove to launch a face powder that is scented with one of Lonalove's signature perfumes. This new product becomes immensely popular among consumers and both the companies benefit from it. This scenario is an example of _____.
A) peer-to-peer marketing
B) cobranding
C) licensing
D) sponsorship
Correct Answer:
Verified
Correct Answer:
Verified
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