Multiple Choice
CRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history.What does RFM represent?
A) recency, frequency, monetary
B) recency, financial, monetary
C) retention, frequency, memory
D) retention, financial, memory
Correct Answer:
Verified
Correct Answer:
Verified
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