Multiple Choice
Which of the following statements is true of a sales-oriented firm?
A) Consumers can be convinced to buy goods or services even though they do not need them.
B) Sales-oriented firms understand the needs and wants of the marketplace.
C) Sales-oriented firms place maximum emphasis on society's long-term best interests.
D) Intermediaries are encouraged to aggressively push manufacturers' products.
Correct Answer:
Verified
Correct Answer:
Verified
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Q10: In the context of marketing,which of the
Q11: Which of the following activities is not
Q12: Employees are more likely to take prudent
Q13: When a firm believes that the sale
Q15: In the context of on-demand marketing,which statement
Q16: The company-wide business strategy designed to optimize
Q17: High-quality customer-friendly experiences such as sales,service,product use,and
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Q19: Identify a critical component of a market-oriented