All of These Statements Are True About Using Sex Appeals

Multiple Choice

All of these statements are true about using sex appeals in advertising except which?

A) Sexual content is most effective when there is a strong fit between the use of a sex appeal in the ad and the image and positioning of the brand.
B) Sex appeals increase attention by helping advertising stand out in today's cluttered media environment.
C) Sexual content in ads does not always lead to changes in recall, recognition, or purchase intent.
D) Sex appeals can be found in almost any product category, from automobiles to toothpaste.
E) Advertisers must be sure that a sex appeal is strong enough to get the audience's attention but not so strong that it will lead them to tune out the message.