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A Variation of the Case Allowance Is the ________ Approach

Question 189

Multiple Choice

A variation of the case allowance is the ________ approach, whereby retailers receive some amount of the product free based on the amount ordered, such as 1 case free for every 10 cases ordered.


A) complementary sampling
B) bonus volume
C) Buy One Get One (BOGO)
D) free goods
E) promotional allowance

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