The American Cancer Society Reports That 57,000 Americans Die from Colon

Multiple Choice

The American Cancer Society reports that 57,000 Americans die from colon cancer each year, a number that would drop significantly if people over 50 were checked regularly. But being tested for colon cancer is not a pleasant experience and most people fear the possibility of bad news. The ACS sponsored several ads using "Polyp Man" dressed in a big red suit to encourage people to get tested. This is most likely an example of a ________ appeal.

A) humorous
B) cognitive
C) rhetorical
D) fear
E) sex