Multiple Choice
Which of these new products is the best example of the lowest level of risk from the company's point of view?
A) adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
B) moving from production of landline telephones to smartphones
C) marketing the first Apple computer
D) changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic
E) offering online marketing classes rebranded under a new college name
Correct Answer:
Verified
Correct Answer:
Verified
Q124: Using an existing brand name to introduce
Q125: One reason new products fail is that
Q126: The _ stage of the new-product development
Q127: A new-product or service protocol is<br>A) the
Q128: Which of these is considered a service?<br>A)
Q130: A concept test is an<br>A) internal evaluation
Q131: Using an existing brand name to introduce
Q132: An assessment of the "business fit" of
Q133: Dell used _ to generate 13,464 ideas
Q134: Industrial services are support products that include