One Reason New Products Fail Is That Although Most Major

Multiple Choice

One reason new products fail is that although most major corporations use a formal decision-making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

A) written protocol
B) Stage-Gate®process
C) cross-functional team
D) prototype test
E) test market