Multiple Choice
The ________ stage of the new-product development process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers per square inch) could be used to improve the gripping power of both batting and work gloves.
A) development
B) Stage-Gate®
C) idea generation
D) business analysis
E) screening and evaluation
Correct Answer:

Verified
Correct Answer:
Verified
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