A Major Concern of Media Buyers in Dealing with Newspapers

Multiple Choice

A major concern of media buyers in dealing with newspapers is:

A) the ease they have buying national radio spots.
B) the difficulty of making multipaper buys across a number of markets.
C) the ease they have buying magazine placements.
D) the difficulty in setting a standard rate based on pass-along readership.
E) maintaining maximum variability for potential ad sizes.