In Order to Succeed, How Should an Organization Respond to Customer

Multiple Choice

In order to succeed, how should an organization respond to customer demands?

A) Customer demands should be considered within the context of top-down management decisions.
B) Customer demands are most relevant to later functions in the value chain.
C) Customer demands should be satisfied and products customized to individual customers.
D) Customer demands should drive value chain activities.
E) Customer demands should be considered but are not as important as internal product expertise.