Multiple Choice
When Tina went to Amazon.ca, based on her past purchases, the site asked her if she was interested in a new book by Deepak Chopra. It also asked her if she wanted to be reminded when new books by Chopra or authors of similar books became available. Tina was even able to review her past purchases. All of these unique customer services enable Amazon.ca to:
A) prevent price comparisons with other electronic retailers of books
B) combat the problems associated with service intangibility
C) differentiate itself from other electronic retailers of books
D) standardize its service offering
E) do all of these
Correct Answer:
Verified
Correct Answer:
Verified
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