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    Retailing Management Study Set 3
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    The _ Is the Difference Between Customers' Expectations and Their
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The _ Is the Difference Between Customers' Expectations and Their

Question 136

Question 136

Multiple Choice

The _ is the difference between customers' expectations and their perceptions of customer service.


A) attitudinal bias
B) service gap
C) learned response
D) motivational guide
E) retail influencer

Correct Answer:

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