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What Are the Factors Customers Consider When They Evaluate the Resolution

Question 35

Multiple Choice

What are the factors customers consider when they evaluate the resolution of a complaint?


A) The cost and the result desired
B) How it is dealt with and when it is dealt with
C) The price/quality trade-off and degree of fairness
D) Distributive fairness and procedural fairness
E) The severity of the complaint and the importance of the store to the customer

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