Multiple Choice
Which of the following best describes a lifetime customer value (LTV) ?
A) LTV is an assessment of how many valued customers shop with a retailer
B) LTV is the value placed upon a retailer by a consumer
C) LTV is what retailers use to rate the value of guaranteed merchandise
D) LTV is a numerical value of how much a "best customer" shops
E) LTV is what a customer contributes to a retailer's profits over her lifetime
Correct Answer:
Verified
Correct Answer:
Verified
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