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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    The Difference Between the Service Promised and the Service Actually
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The Difference Between the Service Promised and the Service Actually

Question 32

Question 32

Multiple Choice

The difference between the service promised and the service actually delivered is the ________ gap.


A) research
B) knowledge
C) performance
D) communication
E) delivery

Correct Answer:

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