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    Marketing Real People Real Choices Study Set 5
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    Exam 6: Business-To-Business Markets: How and Why Organizations Buy
  5. Question
    The First Step in the Business Buying Decision Process Is
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The First Step in the Business Buying Decision Process Is

Question 95

Question 95

Multiple Choice

The first step in the business buying decision process is _.


A) a vendor analysis
B) prepurchase evaluation
C) information search
D) information evaluation
E) problem recognition

Correct Answer:

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