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    Marketing Real People Real Choices Study Set 5
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    Exam 6: Business-To-Business Markets: How and Why Organizations Buy
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    The Individual Who Is Developing the Product Specifications for a Complex
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The Individual Who Is Developing the Product Specifications for a Complex

Question 93

Question 93

True/False

The individual who is developing the product specifications for a complex product would assume the role of influencer in the buying center.

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