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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
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    Is an Internal State That Drives Consumers to Satisfy Needs
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Is an Internal State That Drives Consumers to Satisfy Needs

Question 136

Question 136

Multiple Choice

is an internal state that drives consumers to satisfy needs.


A) Environmental stimulus
B) Interpretation
C) Motivation
D) Selective exposure
E) Selective perception

Correct Answer:

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