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    Marketing Real People Real Choices Study Set 5
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    Exam 5: Consumer Behavior: How and Why We Buy
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    Occurs When People Learn That Their Actions Result in Rewards
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Occurs When People Learn That Their Actions Result in Rewards

Question 139

Question 139

Multiple Choice

occurs when people learn that their actions result in rewards or punishments.


A) Information searching
B) Self- concept development
C) Classical conditioning
D) Operant conditioning
E) Cognitive conditioning

Correct Answer:

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