MrsWhite and Mrs

Multiple Choice

Mrs.White and Mrs.Arakian are both fifty- six years old and eligible for many senior- citizen discounts.Mrs.Arakian enjoys getting these discounts.Mrs.White thinks Mrs.Arakian's behavior is awful and would rather never get a discount if it meant she had to reveal how old she was.These contrasting behaviors are an example of how can influence consumer decisions.

A) lifestyle
B) cognitive dissonance
C) subculture
D) age
E) reference group