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When Plan- It Marketing Was Considering the Quantitative Study or the Qualitative

Question 146

Multiple Choice

When Plan- It Marketing was considering the quantitative study or the qualitative study,they were in the second step of the marketing research process,which is to _ .


A) decide whether to use observational or exploratory research techniques
B) define the problem
C) calculate the budget
D) determine the research design
E) determine representative population characteristics for sampling

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