A Catalog Retailer Studies About 3,500 Variables Over the Lifetime

Multiple Choice

A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship.It has found that customers who change residences are three times more likely as regular customers to buy tables,fax machines,and decorative products but are no more likely to buy jewelry or footwear.By using data analysis to determine which promotion to target to customers who have recently moved,this catalog retailer has engaged in .

A) customer acquisition
B) customer retention
C) customer abandonment
D) customer accrual
E) market basket analysis