Data Mining Has Allowed a Company to Identify Customers as "The

Multiple Choice

Data mining has allowed a company to identify customers as "the good,the bad,and the ugly." As a result,the company strategizes to keep the "good" consumers as profitable customers and make the "bad" customers who cost the company more than they generate in revenue more profitable by charging them higher shipping rates.For the "ugly" customers who spend very little.the company is saving money by no longer trying to attract their business.Concerning the "ugly" customers,the company is practicing .

A) customer loyalty
B) customer retention
C) customer acquisition
D) consumer behavior
E) customer abandonment