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    Marketing Real People Real Choices Study Set 5
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    Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
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    In Which Phase of the Product Life Cycle Are Sales
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In Which Phase of the Product Life Cycle Are Sales

Question 9

Question 9

Multiple Choice

In which phase of the product life cycle are sales driven by the loyalty of a small group of customers?


A) growth
B) introduction
C) decline
D) maturity
E) awareness

Correct Answer:

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