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    Exam 12: Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
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    The Step in the Hierarchy of Effects Calls for Marketers
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The Step in the Hierarchy of Effects Calls for Marketers

Question 6

Question 6

Multiple Choice

The step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple,repetitive advertising in a variety of media.


A) awareness
B) purchase
C) knowledge
D) demand
E) desire

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